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Marc Belton: Honesty in Marketing

Event name: Marc Belton: Honesty in Marketing
Date: April 8, 2013
Time: 7:30 PM to 9:00 PM
Location: Colket Center Wortmann Ballroom
Event Type: Speakers & Lectures
Description: Roanoke College’s program theme for the 2012-2013 academic year is “Got Honesty?” Marc Belton is executive vice president for global strategy, growth and marketing innovation at General Mills Corp., which had sales of $16.7 billion last year. The company brings us such iconic brands as Pillsbury, Green Giant, Nature Valley, Betty Crocker and Haagen Dazs. Rising through the company, Belton has been the brand manager for Yoplait and president of the General Mills cereal division that carries the recognized Cheerios, Wheaties, Chex, Total and Lucky Charms cereals. Belton’s appearance is sponsored by the Benne Center for Religion & Society.
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