Course List

Global Marketing -

BUAD 333 A

Instructor: Ms. Ivy Kutlu
Block: 7A
Time: M/W 2:20PM-3:50PM
Term: 2014FA
Room: WEST 319
Units: 1
Pre-requisites/Comments: BUAD-233

Catalog Description:

This course introduces the students to political, cultural, and economic factor s influencing the global marketing of go ods and services. The students will lear n about development of international pro ducts, pricing strategies, promotion tec hniques, and channels of distribution. L ecture/Case Study: 3 hrs/wk.

Marketing Research -

BUAD 433 A

Instructor: Ms. Ivy Kutlu
Block: 3
Time: M/W/F 10:50AM-11:50AM
Term: 2014FA
Room: OLIN 232
Units: 1
Pre-requisites/Comments: Take BUAD-233, BUAD-218 or BUAD-258,and STAT-101 or INQ-240

Catalog Description:

A course providing students with the sk ills needed to define a research situati on, construct the research model, collec t and analyze data, generate and test th e response or solution, and integrate th e steps into a coherent project. Lecture : 3 hrs/wk.