Course List

Global Marketing -

BUAD 333 A

Instructor: Ms. Ivy Kutlu
Block: 7A
Time: M/W 2:20PM-3:50PM
Term: 2015FA
Units: 1
Pre-requisites/Comments: BUAD-233

Catalog Description:

This course introduces the students to political, cultural, and economic factor s influencing the global marketing of go ods and services. The students will lear n about development of international pro ducts, pricing strategies, promotion tec hniques, and channels of distribution. L ecture/Case Study: 3 hrs/wk.

Promotion Management -

BUAD 363 A

Instructor: Ms. Ivy Kutlu
Block: 5
Time: M/W/F 1:10PM-2:10PM
Term: 2015FA
Units: 1
Pre-requisites/Comments: BUAD-233 or permission

Catalog Description:

This course provides a comprehensive overview of the principles and problems faced in the area of promotion management. Students will gain understanding and practice in the development of an advertising campaign; the use of sales promotion tools; and issues in regulation, ethics, and cultural impact of those activities. Lecture: 3 hrs/wk.

Marketing Research -

BUAD 433 A

Instructor: Ms. Ivy Kutlu
Block: 3
Time: M/W/F 10:50AM-11:50AM
Term: 2015FA
Units: 1
Pre-requisites/Comments: BUAD 218, BUAD 233 and INQ 240.

Catalog Description:

A course providing students with the sk ills needed to define a research situati on, construct the research model, collec t and analyze data, generate and test th e response or solution, and integrate th e steps into a coherent project. Lecture : 3 hrs/wk.