Course List

Global Marketing -

BUAD 333 A

Instructor: Ms. Ivy Kutlu
Block: 7A
Time: M/W 2:20PM-3:50PM
Term: 2013FA
Room: WEST 216
Units: 1
Pre-requisites/Comments: BUAD-233

Catalog Description:

This course introduces the students to political, cultural, and economic factors influencing the global marketing of goods and services. The students will learn about development of international products, pricing strategies, promotion techniques, and channels of distribution. Lecture/Case Study: 3 hrs/wk.

Promotion Management -

BUAD 363 A

Instructor: Ms. Ivy Kutlu
Block: 5
Time: M/W/F 1:10PM-2:10PM
Term: 2013FA
Room: WEST 216
Units: 1
Pre-requisites/Comments: BUAD-233 or permission

Catalog Description:

This course provides a comprehensive overview ofthe principles and problems faced in the area ofpromotion management. Students will gainunderstanding and practice in the development ofan advertising campaign; the use of salespromotiontools; and issues in regulation, ethics, andcultural impact of those activities. Lecture: 3hrs/wk.

Marketing Research -

BUAD 433 A

Instructor: Ms. Ivy Kutlu
Block: 3
Time: M/W/F 10:50AM-11:50AM
Term: 2013FA
Room: WEST 117
Units: 1
Pre-requisites/Comments: BUAD-233, 258 and STAT-101 or INQ-240

Catalog Description:

A course providing students with the skills needed to define a research situation, construct the research model, collect and analyze data, generate and test the response or solution, and integrate the steps into a coherent project. Lecture: 3 hrs/wk.