Course List

Marketing Research -

BUAD 433 A

Instructor: Ms. Ivy Kutlu
Block: 4
Time: M/W/F 12:00PM-1:00PM
Term: 2015SP
Room: WEST 311
Units: 1
Pre-requisites/Comments: Take BUAD-233, BUAD-218 or BUAD-258,and STAT-101 or INQ-240

Catalog Description:

A course providing students with the sk ills needed to define a research situati on, construct the research model, collec t and analyze data, generate and test th e response or solution, and integrate th e steps into a coherent project. Lecture : 3 hrs/wk.

Marketing Capstone -

BUAD 493 A

Instructor: Ms. Ivy Kutlu
Block: 5
Time: M/W/F 1:10PM-2:10PM
Term: 2015SP
Room: WEST 311
Units: 1
Pre-requisites/Comments: BUAD-343 and 433

Catalog Description:

In this capstone course students will intergrate the marketing previously learned with their analytical/critical thinking skills to make marketing decisions. A variety of marketing concepts and techniques will be used to develop marketing objectives, strategies and programs. The course will include case studies, evaluation of leading marketing articles, and use of simulations and the development of a formal marketing plan.