Course List

Marketing Management -

BUAD 233 A

Instructor: Dr. Elisabeth Gilster Velazquez
Block: 3
Time: M/W/F 10:50AM-11:50AM
Term: 2014FA
Room: WEST 125
Units: 1
Pre-requisites/Comments: BUAD-110 or BUAD-215 & either ECON-121 or ECON-122

Catalog Description:

Principles, practices, and basic theore tical concepts in the field of marketing . Special attention will be given to sus tainable business activities. Lecture: 3 hrs/wk.

Marketing Management -

BUAD 233 B

Instructor: Dr. Elisabeth Gilster Velazquez
Block: 4
Time: M/W/F 12:00PM-1:00PM
Term: 2014FA
Room: WEST 125
Units: 1
Pre-requisites/Comments: BUAD-110 or BUAD-215 & either ECON-121 or ECON-122

Catalog Description:

Principles, practices, and basic theore tical concepts in the field of marketing . Special attention will be given to sus tainable business activities. Lecture: 3 hrs/wk.

Buyer Behavior -

BUAD 343 A

Instructor: Dr. Elisabeth Gilster Velazquez
Block: 12
Time: T/Th 2:50PM-4:20PM
Term: 2014FA
Room: WEST 216
Units: 1
Pre-requisites/Comments: BUAD-233

Catalog Description:

This course provides a comprehensive ove rview of the theories related to buyer b ehavior. Students will learn how to appl y these theories in marketing and retail ing contexts. Lecture: 3 hrs/wk.