Course List

Marketing Management -

BUAD 233 A

Instructor: Dr. Elisabeth Gilster Velazquez
Block: 11
Time: T/Th 1:10PM-2:40PM
Term: 2015FA
Units: 1
Pre-requisites/Comments: BUAD-110 or BUAD-215 & either ECON-121 or ECON-122

Catalog Description:

Principles, practices, and basic theore tical concepts in the field of marketing . Special attention will be given to sus tainable business activities. Lecture: 3 hrs/wk.

Marketing Management -

BUAD 233 B

Instructor: Dr. Elisabeth Gilster Velazquez
Block: 12
Time: T/Th 2:50PM-4:20PM
Term: 2015FA
Units: 1
Pre-requisites/Comments: BUAD-110 or BUAD-215 & either ECON-121 or ECON-122

Catalog Description:

Principles, practices, and basic theore tical concepts in the field of marketing . Special attention will be given to sus tainable business activities. Lecture: 3 hrs/wk.

Buyer Behavior -

BUAD 343 E

Instructor: Dr. Elisabeth Gilster Velazquez
Time: W 5:45PM-8:45PM
Term: 2015FA
Units: 1
Pre-requisites/Comments: BUAD-233

Catalog Description:

This course provides a comprehensive ove rview of the theories related to buyer b ehavior. Students will learn how to appl y these theories in marketing and retail ing contexts. Lecture: 3 hrs/wk.