Course List

Marketing Management -

BUAD 233 A

Instructor: Dr. Elisabeth Gilster Velazquez
Block: 3
Time: M/W/F 10:50AM-11:50AM
Term: 2013FA
Room: WEST 210
Units: 1
Pre-requisites/Comments: BUAD-215 and either ECON-120 or 121

Catalog Description:

Principles, practices, and basic theoretical concepts in the field of marketing. Special attention will be given to sustainable business activities. Lecture: 3 hrs/wk.

Marketing Management -

BUAD 233 B

Instructor: Dr. Elisabeth Gilster Velazquez
Block: 4
Time: M/W/F 12:00PM-1:00PM
Term: 2013FA
Room: WEST 210
Units: 1
Pre-requisites/Comments: BUAD-215 and either ECON-120 or 121

Catalog Description:

Principles, practices, and basic theoretical concepts in the field of marketing. Special attention will be given to sustainable business activities. Lecture: 3 hrs/wk.

Buyer Behavior -

BUAD 343 A

Instructor: Dr. Elisabeth Gilster Velazquez
Block: 12
Time: T/TH 2:50PM-4:20PM
Term: 2013FA
Room: WEST 228
Units: 1
Pre-requisites/Comments: BUAD-233

Catalog Description:

This course provides a comprehensive overview of the theories related to buyer behavior. Students will learn how to apply these theories in marketing and retailing contexts. Lecture: 3 hrs/wk.